Monopoly Builder
Project Overview
As the Lead Senior Graphic Designer for Monopoly Builder—a TOTY Award finalist—I spearheaded the visual direction of this innovative title from initial concept to final production. I collaborated closely with internal marketing and product design teams to refine every aesthetic detail, ensuring Hasbro’s first-ever Monopoly strategy game was as visually stunning as it was engaging. From high-level art style to final execution, I led the charge in bringing a fresh, premium look to this iconic franchise.
Project Gallery
Achievement
TOTY AWARD 2022 finalists/runners-up
Monopoly Builder reached a major industry milestone as a TOTY (Toy of the Year) Award finalist, recognized for its innovative approach to the classic franchise. As the first-ever strategy-focused Monopoly game, its success was driven by a bold visual identity that balanced traditional brand heritage with a fresh, premium aesthetic. This nomination highlights the game's excellence in design, playability, and its ability to redefine a legendary tabletop experience for a new generation of players.
Project Highlights
Hidden Icons
Token Reference Cards
Game Board Center
To reward long-time fans, I meticulously layered the scene with iconic Monopoly tokens and classic elements hidden throughout the artwork. These Easter eggs create a sense of discovery, ensuring that every time a player picks up the box, they find a new detail that ties this modern strategy game back to its legendary roots.
Game Board Center
Token Reference Cards
Game Board Center
At the heart of Monopoly Builder is a sprawling, high-detail game board center that brings "Monopoly Land" to life in a way players have never seen. I designed this central landscape to feel like a premium, immersive world, moving beyond a flat board into a rich, atmospheric environment. The terrain is packed with hidden icons and classic
At the heart of Monopoly Builder is a sprawling, high-detail game board center that brings "Monopoly Land" to life in a way players have never seen. I designed this central landscape to feel like a premium, immersive world, moving beyond a flat board into a rich, atmospheric environment. The terrain is packed with hidden icons and classic franchise references, turning the board into a visual scavenger hunt.
Token Reference Cards
Token Reference Cards
Token Reference Cards
For the Monopoly Builder reference cards, I developed a visual language that bridges the game’s architectural theme with a sleek, functional aesthetic. By carrying over a blueprint-inspired branding, I created a direct thematic link to the building mechanics while maintaining a professional, premium feel. I utilized streamlined, clean vec
For the Monopoly Builder reference cards, I developed a visual language that bridges the game’s architectural theme with a sleek, functional aesthetic. By carrying over a blueprint-inspired branding, I created a direct thematic link to the building mechanics while maintaining a professional, premium feel. I utilized streamlined, clean vector art to ensure the iconography remained modern and highly legible.