Monopoly Builder
Project Overview
Monopoly Builder—a TOTY Award Finalist—I spearheaded the visual direction of this innovative title from initial concept to final production art. I collaborated closely with internal marketing and product design teams to refine every aesthetic detail, ensuring Hasbro’s first-ever Monopoly strategy game was as visually compelling as it was mechanically deep.
From establishing the high-level art style to overseeing final execution, I led the creative charge in bringing a fresh, premium aesthetic to this iconic franchise, resulting in one of the most successful strategy-focused editions in the brand's history.
Project Gallery
Industry Achievement
TOTY Award Finalist – Game of the Year
Monopoly Builder reached a major industry milestone as a Toy of the Year (TOTY) Award finalist, recognized for its innovative approach to the classic franchise. As the first-ever strategy-focused Monopoly game, its success was driven by a bold visual identity that balanced traditional brand heritage with a fresh, premium aesthetic. This nomination highlights the game's excellence in design and its ability to redefine a legendary tabletop experience for a new generation of players.
Project Highlights
Narrative Detail
Info Architecture
Narrative Detail
To reward long-time fans, I meticulously layered the scene with iconic Monopoly tokens and classic elements hidden throughout the packaging artwork. These 'Easter eggs' create a continuous sense of discovery, ensuring that every interaction with the box reveals a new detail that ties this modern strategy title back to its legendary roots.
World-Building
Info Architecture
Narrative Detail
At the heart of the game is a high-detail central landscape that brings 'Monopoly Land' to life in a way players have never seen. I designed this environment to move beyond a flat board into a rich, immersive world. The terrain is packed with classic franchise references, turning the central board art into a visual scavenger hunt for fans.
Info Architecture
Info Architecture
Info Architecture
For the reference cards, I developed a visual language that bridges the game’s architectural theme with a sleek, functional aesthetic. By utilizing blueprint-inspired branding, I created a direct thematic link to the building mechanics. I employed clean, modern vector art to ensure the iconography remained highly legible and professional.