Ms. Monopoly
Project Overview
As the Senior Graphic Designer for Ms. Monopoly, I directed the creative and visual direction, modernizing the iconic franchise to reflect a new era of gameplay. My primary objective was to establish a bright, clean, and sophisticated aesthetic that balanced the brand's heritage with a contemporary feel. To enhance the game’s relevance to a modern audience, we integrated subtle UI-inspired design elements and nods to social media culture, ensuring the visual language felt intuitive and current. This design-led approach played a pivotal role in the game’s critical success, ultimately leading to a Toy of the Year (TOTY) Award nomination.
Project Gallery
Achievement
2020 TOTY AWARD Finalist
The game was developed to celebrate female trailblazers by replacing traditional real estate with inventions created by women—such as Wi-Fi and solar heating. To bring this concept to life, I established a bright and clean design direction that modernized the board for a new generation. I subtly integrated UI-inspired motifs and social media nods throughout the graphics, ensuring the aesthetic felt current and connected to today’s digital culture.