Ms. Monopoly
Project Overview
Ms. Monopoly, I directed the visual identity and creative direction, modernizing the iconic franchise for a new generation of players. My primary objective was to establish a bright, sophisticated aesthetic that balanced the brand's heritage with a contemporary, high-end feel.
To enhance the game’s relevance to a modern audience, I integrated UI-inspired design elements and nods to current social media culture, ensuring the visual language felt intuitive and fresh. This design-led approach was central to the game’s critical and commercial success, ultimately earning a Toy of the Year (TOTY) Award nomination.
Project Gallery
Industry Achievement
TOTY Award Finalist
Developed to celebrate female trailblazers, Ms. Monopoly replaced traditional real estate with world-changing inventions created by women—from Wi-Fi to solar heating. To bring this mission to life, I established a bright, sophisticated design direction that modernized the franchise for a new generation. By subtly integrating UI-inspired motifs and digital-culture nods throughout the graphics, I ensured the aesthetic felt contemporary, intuitive, and connected to today’s global audience.