Dave Moccia | Senior Creative Designer | Visual Systems
Dave Moccia | Senior Creative Designer | Visual Systems
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Monopoly F1 (Formula 1)

Monopoly F1 board game complete package and layout design by Dave Moccia.

Project Overview

Monopoly Formula 1 racing board game, I directed the creative execution and layout of the entire product line. To deliver a premium, fan-focused tabletop experience, I collaborated closely with the official F1 brand team, ensuring strict alignment with their world-class corporate identity and licensing requirements.


The visual strategy seamlessly blends official F1 brand assets with advanced custom Photoshop rendering and digital artwork techniques. By translating the high-speed, technical aesthetic of elite motorsport into a functional board game format, the final art package captures the premium energy of the racing grid while maintaining an intuitive visual hierarchy across all gameplay components.

Project Gallery

Formula 1 racing aesthetic and sports marketing research inspiration page.
Monopoly F1 racing tabletop game packaging creative layout concepts.
Graphic design art asset breakdown for Monopoly F1 board game by Dave Moccia.
Monopoly F1 retail board game front cover packaging print file layout.
Monopoly F1 retail board game back cover packaging print file layout.
Complete racetrack centerpiece graphic design for Monopoly F1 board by Dave Moccia.
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Project Highlights

High octane racing graphics and packaging key art for Monopoly Formula

High-Octane Cover Art

High-Octane Cover Art

High-Octane Cover Art

For the front-of-box packaging, my objective was to capture the sheer speed and elite prestige of the racing grid. I developed a high-octane key visual by seamlessly compositing official Formula 1 brand assets with premium Adobe Stock photography. Using advanced Photoshop techniques, digital painting, and dynamic motion blur effects, I en

For the front-of-box packaging, my objective was to capture the sheer speed and elite prestige of the racing grid. I developed a high-octane key visual by seamlessly compositing official Formula 1 brand assets with premium Adobe Stock photography. Using advanced Photoshop techniques, digital painting, and dynamic motion blur effects, I engineered a high-energy racing scene that leaps off the retail shelf.


The final box artwork serves as a powerful visual hook for the product line, balancing corporate brand compliance with an aggressive, cinematic layout. This premium key art sets the emotional tone for the entire tabletop experience, ensuring the package resonates with motorsport enthusiasts and collectors alike.

Monopoly F1 team dashboard cards layout and player asset UI design.

Team Dashboard UI

High-Octane Cover Art

High-Octane Cover Art

To deepen player engagement, I designed custom Team Dashboard mats that function as the central UI hub for managing race strategies. Each racing team features unique, asymmetrical perks that provide distinct tactical advantages over opponents.


The graphic layout introduces an interactive component design, showcasing two dedicated attachmen

To deepen player engagement, I designed custom Team Dashboard mats that function as the central UI hub for managing race strategies. Each racing team features unique, asymmetrical perks that provide distinct tactical advantages over opponents.


The graphic layout introduces an interactive component design, showcasing two dedicated attachment slots where players can upgrade their vehicles. By drawing from the specialized Car Card deck, players equip performance-enhancing attachments to accelerate toward victory in the Monopoly Grand Prix. This dashboard design successfully bridges complex tabletop game mechanics with an intuitive, visually clean player interface that mirrors a real F1 pit garage.
 

Custom centerpiece F1 racetrack board artwork designed by Dave Moccia.

Monopoly Grand Prix

High-Octane Cover Art

Monopoly Grand Prix

For the focal point of the game board design, I engineered an immersive, custom-rendered racetrack centerpiece that anchors the overall visual experience. This central graphic layout serves as the official arena where players compete in the high-stakes Monopoly Grand Prix, translating the hairpin turns and raw speed of an elite racing cir

For the focal point of the game board design, I engineered an immersive, custom-rendered racetrack centerpiece that anchors the overall visual experience. This central graphic layout serves as the official arena where players compete in the high-stakes Monopoly Grand Prix, translating the hairpin turns and raw speed of an elite racing circuit onto the tabletop surface.


By blending authentic F1 track styling with precise functional UI constraints, the graphic design creates an intuitive, high-energy environment for player interactions. The final artwork elevates the standard board layout into a premium piece of sports entertainment design, bringing the thrill of the starting grid directly to the center of the game board. 

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*All work shown is for Portfolio use only. © Hasbro Games. All Rights Reserved.

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