Dave Moccia | Global Brand Architect & Senior Creative Designer
Dave Moccia | Global Brand Architect & Senior Creative Designer
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    • HOME
    • ABOUT
    • AWARDS
    • WORK
      • BRAND IDENTITY SYSTEMS
      • PACKAGING & RETAIL
      • DIGITAL LAYOUT & UI
      • PRODUCT GRAPHICS & VECTOR
      • CONCEPTUAL DESIGN
    • CONTACT
GAME VAULT >

  • HOME
  • ABOUT
  • AWARDS
  • WORK
    • BRAND IDENTITY SYSTEMS
    • PACKAGING & RETAIL
    • DIGITAL LAYOUT & UI
    • PRODUCT GRAPHICS & VECTOR
    • CONCEPTUAL DESIGN
  • CONTACT
GAME VAULT >

Monopoly – Star Wars Dark Side Edition

Monopoly Star Wars Dark Side board game retail packaging components layout design.

Project Overview

Monopoly: Star Wars Dark Side Edition, I directed the entire creative lifecycle from concept to production. Collaborating closely with Lucasfilm, I ensured every asset met the most rigorous standards for franchise authenticity.A defining feature of this project was the bespoke, hand-painted art style, providing an artisanal, premium feel to the iconic villains of the Star Wars galaxy. During development, I proposed a strategic vision: a 'Light Side' companion game with a mirrored layout. This concept allows the two editions to face each other perfectly when placed side-by-side, creating a unified 'Force' display. Lucasfilm enthusiastically approved the pitch, which led directly to the development of the Star Wars Light Side Edition. 

Project Gallery

Star Wars Dark Side inspiration: a high-contrast visual study in Sith red and black.
Concept composite for Star Wars Dark Side; early visual development for the cinematic cover.
Star Wars Dark Side flat packaging art; technical print-ready file with hand-painted art.
Star Wars Dark Side back-of-box layout; featuring Sith character UI and villain contracts.
Macro shot of hand-painted Dark Side art; highlighting cinematic textures and Lucasfilm detail.
Star Wars Dark Side board design; featuring a mirrored layout for the dual-edition 'Force' display.
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Project Highlights

Star Wars Dark Side cover art; hand-painted movie-style collage and Lucasfilm IP integration.

Cinematic Villain Collage

My vision for the cover was to transcend a standard game box and create a collector-grade piece of art. I directed a sophisticated, hand-painted movie-style collage featuring iconic Dark Side favorites like Darth Vader and Kylo Ren. By moving away from flat digital assets in favor of a rich, painterly texture, I achieved a cinematic depth

My vision for the cover was to transcend a standard game box and create a collector-grade piece of art. I directed a sophisticated, hand-painted movie-style collage featuring iconic Dark Side favorites like Darth Vader and Kylo Ren. By moving away from flat digital assets in favor of a rich, painterly texture, I achieved a cinematic depth that honors the grand scale of the Star Wars saga—creating a high-end visual experience that serves as the anchor for the 'side-by-side' dual-game concept. 

Star Wars custom Tie Fighter vector brush graphic pattern paint scheme Dave Moccia.

Custom TIE Fighter Brush

To achieve seamless atmospheric depth, I developed a custom TIE Fighter brush in Photoshop. Instead of placing static assets, I 'painted' the fleet directly into the composition. This bespoke technique allowed me to control the flow, scale, and perspective of the ships, blending them naturally into the hand-painted background. This added 

To achieve seamless atmospheric depth, I developed a custom TIE Fighter brush in Photoshop. Instead of placing static assets, I 'painted' the fleet directly into the composition. This bespoke technique allowed me to control the flow, scale, and perspective of the ships, blending them naturally into the hand-painted background. This added a layer of cinematic motion that reinforces the premium, artisanal feel of the final piece. 

Star Wars Dark Side packaging; 360-degree Sith 'light-wrap' design and premium side-panel art.

Shelf Presence

Shelf Presence

To maximize shelf presence, I designed a high-impact side panel featuring a dramatically scaled Darth Vader. I implemented a dynamic red wrap-around effect that bleeds from the face of the box, mimicking the atmospheric glow of a Sith lightsaber. By treating the packaging as a 360-degree canvas, I ensured the iconic red hue of the Empire’

To maximize shelf presence, I designed a high-impact side panel featuring a dramatically scaled Darth Vader. I implemented a dynamic red wrap-around effect that bleeds from the face of the box, mimicking the atmospheric glow of a Sith lightsaber. By treating the packaging as a 360-degree canvas, I ensured the iconic red hue of the Empire’s most feared villain is the first thing a collector sees, tying the entire premium package together. 

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