DAVE MOCCIA
DAVE MOCCIA
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Monopoly Lightside

Project Overview

As the Senior Graphic Designer for Monopoly: Star Wars Light Side Edition, I led the creative journey from initial concept to final production, following the success of the Dark Side edition. My original vision was to create a mirrored "face-off" layout where the Light Side box would physically align with the Dark Side box to create a seamless, panoramic display. While Lucasfilm was immediately sold on this innovative "Force balance" concept—which secured the greenlight for the project—our design exploration revealed that a full mirror image impacted the brand's readability and shelf presence. To ensure a premium and cohesive collector experience, I pivoted the strategy to maintain visual consistency with the Dark Side’s layout while shifting the perspective to the heroes of the galaxy.

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Project Highlights

Cover Art

Gameboard Favorites

Gameboard Favorites

For the Monopoly: Star Wars Light Side Edition cover, I managed a rigorous creative process to ensure every character and detail met the highest standards of the Lucasfilm archives. I led the end-to-end approval cycle, coordinating closely with their team to verify official references for every Jedi and iconic hero featured. Once the indi

For the Monopoly: Star Wars Light Side Edition cover, I managed a rigorous creative process to ensure every character and detail met the highest standards of the Lucasfilm archives. I led the end-to-end approval cycle, coordinating closely with their team to verify official references for every Jedi and iconic hero featured. Once the individual assets and character likenesses were fully vetted and approved, I transitioned into the final artistry phase. I personally hand-painted each element back into the master scene, using a digital painting process that allowed me to blend the approved references into a single, cohesive cinematic collage. This meticulous approach ensured that while every character was brand-accurate, the final cover felt like a singular, fluid piece of premium art rather than a collection of separate images.

Gameboard Favorites

Gameboard Favorites

Gameboard Favorites

For the Monopoly: Star Wars Light Side Edition gameboard, I directed an extensive artistic overhaul that seamlessly blended the old with the new. This was a massive creative collaboration, where I meticulously curated existing franchise art and updated it to fit our premium aesthetic, while simultaneously commissioning and directing all-n

For the Monopoly: Star Wars Light Side Edition gameboard, I directed an extensive artistic overhaul that seamlessly blended the old with the new. This was a massive creative collaboration, where I meticulously curated existing franchise art and updated it to fit our premium aesthetic, while simultaneously commissioning and directing all-new hand-painted backgrounds and character portraits. By integrating these refreshed assets with entirely original artwork, I created a cohesive visual journey across the board. Every property space features a hand-painted environment that provides depth and context for the heroes of the galaxy. From the weathered textures of the Millennium Falcon to the lush forests of Endor, I ensured that fan favorites like Chewbacca, Yoda, and Luke Skywalker were presented with a level of detail and painterly craft that elevates the gameboard into a true collector’s piece.

Lightside

Gameboard Favorites

Lightside

To maintain a perfect visual balance with the Dark Side Edition, I designed the Monopoly: Star Wars Light Side, side panel to feature a powerful, high scale "blown up" visual of Ahsoka Tano. As the central hero of this edition, her presence on the packaging acts as the direct heroic counterpart to Darth Vader. I implemented a dynamic blue

To maintain a perfect visual balance with the Dark Side Edition, I designed the Monopoly: Star Wars Light Side, side panel to feature a powerful, high scale "blown up" visual of Ahsoka Tano. As the central hero of this edition, her presence on the packaging acts as the direct heroic counterpart to Darth Vader. I implemented a dynamic blue wrap-around effect that bleeds from the cover onto the side panels, specifically designed to mimic the radiant, hopeful glow of a Jedi’s lightsaber. By mirroring the structural layout of the Dark Side packaging but shifting the palette to this iconic "Light Side" blue, I created a cohesive brand language that feels unified on a shelf. This 360-degree design approach ensures that whether the game is stacked or side-by-side, the vibrant blue energy of the Jedi is immediately recognizable to fans and collectors.

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