Monopoly – Game of Thrones Edition
Project Overview
Monopoly: Game of Thrones, I masterminded the end-to-end visual identity, transforming the classic property game into a dark, prestigious experience worthy of the Seven Kingdoms. My work spanned from initial concepting to final retail branding, ensuring every touchpoint resonated with the HBO series' mature and tactical tone.
I drove the creation of a custom visual language that prioritized high-end finishes and weathered, 'in-world' textures. By aligning the game’s aesthetic with the show's award-winning production design, I successfully translated the high-stakes political intrigue of Westeros into a premium tabletop centerpiece for the global adult collector market.
Project Gallery
Asset Transformation
The Forge of Westeros
To create a package that felt truly 'in-world' for the Seven Kingdoms, I developed a bespoke texturing process I call 'The Forge.' Using only four basic stock photos—including raw slate and hammered iron—I engineered a high-fidelity, 360-degree material for the packaging.
Through a complex workflow of digital matte painting, custom lighting effects, and advanced displacement mapping, I transformed these mundane textures into the prestigious, forged-metal aesthetic of the Game of Thrones series. This 'asset-hacking' strategy allowed me to deliver a cinematic, custom-built look that far surpassed standard library assets, proving that elite-tier production can be achieved through technical mastery and creative resourcefulness.
Project Highlights
'Westeros Artifact'
'Westeros Artifact'
'Westeros Artifact'
For the Game of Thrones packaging, I moved away from traditional toy aesthetics to create an 'artifact' that felt pulled directly from the halls of Westeros. I directed a 360-degree design strategy focused on timeless, premium materials, ensuring the box functioned as a high-end collector's piece. By utilizing weathered textures and forge
For the Game of Thrones packaging, I moved away from traditional toy aesthetics to create an 'artifact' that felt pulled directly from the halls of Westeros. I directed a 360-degree design strategy focused on timeless, premium materials, ensuring the box functioned as a high-end collector's piece. By utilizing weathered textures and forged-metal finishes, I successfully captured the prestigious, dark-fantasy tone of the HBO series.
Brand Transformation
'Westeros Artifact'
'Westeros Artifact'
To ensure total immersion, I completely reimagined the iconic Monopoly logo to align with the grim, prestigious aesthetic of Game of Thrones. This was a total stylistic overhaul, where I forged a new visual identity for the brand that bridged the gap between classic tabletop heritage and the mature, tactical tone of the Seven Kingdoms—resulting in a seamless, 'in-world' branding experience.
Systems Design
'Westeros Artifact'
Systems Design
To create a unified experience, I extended a consistent visual language—centered on dragon-scale textures and forged-metal accents—across the entire project. From the outer wrap to the gameboard layout, I ensured the 'heirloom' aesthetic flowed seamlessly. This 360-degree styling reinforces the game’s premium status, ensuring every compon
To create a unified experience, I extended a consistent visual language—centered on dragon-scale textures and forged-metal accents—across the entire project. From the outer wrap to the gameboard layout, I ensured the 'heirloom' aesthetic flowed seamlessly. This 360-degree styling reinforces the game’s premium status, ensuring every component feels like a cohesive part of the Game of Thrones ecosystem.