Monopoly Game of Thrones
Project Overview
As the Lead Senior Graphic Designer for Monopoly: Game of Thrones, I directed the end-to-end visual identity, transforming the classic property game into a dark, prestigious experience worthy of the Seven Kingdoms. My work spanned from initial concepting to the final retail branding, ensuring every touchpoint resonated with the HBO series' mature and tactical tone.
Project Gallery
Project Highlights
Pack Design
Logo Styling/Creation
Logo Styling/Creation
For the packaging of Monopoly: Game of Thrones, my goal was to create an artifact that felt like it was pulled directly from the halls of Westeros. I moved away from standard toy aesthetics to achieve a timeless, premium feel that appealed to serious fans and collectors.
Logo Styling/Creation
Logo Styling/Creation
Logo Styling/Creation
To ensure total immersion, I completely reimagined the iconic Monopoly logo and branding to align with the grim, prestigious aesthetic of Game of Thrones. This wasn't just a color swap; it was a total stylistic overhaul designed to bridge the gap between the two brands.
Board/Project Styling
Logo Styling/Creation
Board/Project Styling
To create a cohesive experience from the box to the board, I extended the dragon-scale and forged-metal styling across the entire game layout. I ensured the branding and aesthetic established on the packaging flowed seamlessly onto the board, creating a unified, high-end "heirloom" feel.