Monopoly – Marvel Flip Edition
Project Overview
Monopoly: Marvel Flip, I pioneered a radical creative departure to support the game’s unique 'flipping' mechanics. My goal was to engineer a visual experience as dynamic as the gameplay, leaning into a high-vibe, vibrant 'Spider-Verse' aesthetic that crackles with energy.
During the discovery phase, I drew inspiration from stylized Marvel poster art, envisioning a fully illustrated, neon-charged world. Working in close partnership with Marvel, I curated official assets and developed original, bespoke artwork to expand the visual language. The result is a stunningly vibrant, premium experience that functions more like a piece of collectible pop art than a standard board game, successfully bridging cinematic energy with tactile tabletop innovation.
Project Gallery
Project Highlights
Art Direction
Technical Unity
Art Direction
I directed the cover composition to capture the high-octane energy of a comic book splash page. By positioning Miles Morales as if he is swinging directly toward the viewer, I created a kinetic focal point that breaks the fourth wall. Utilizing a vibrant, neon-inspired palette and rich textures, I ensured the packaging feels in constant m
I directed the cover composition to capture the high-octane energy of a comic book splash page. By positioning Miles Morales as if he is swinging directly toward the viewer, I created a kinetic focal point that breaks the fourth wall. Utilizing a vibrant, neon-inspired palette and rich textures, I ensured the packaging feels in constant motion—perfectly reflecting the fast-paced 'flipping' nature of the gameplay as a piece of fully illustrated pop art.
Visual DNA
Technical Unity
Art Direction
To unify a diverse range of characters from different eras, I developed a signature visual 'DNA' to act as a brand anchor. My breakthrough was styling every hero with glowing white eyes and a subtle blue aura. This small but powerful detail seamlessly blended existing Marvel archives with our original artwork, transforming a collection of
To unify a diverse range of characters from different eras, I developed a signature visual 'DNA' to act as a brand anchor. My breakthrough was styling every hero with glowing white eyes and a subtle blue aura. This small but powerful detail seamlessly blended existing Marvel archives with our original artwork, transforming a collection of individual characters into a cohesive, high-energy family that feels native to the 'Flip' universe.
Technical Unity
Technical Unity
Technical Unity
I directed the creation of hand-painted backgrounds designed to immerse players in a high-energy comic world. To ensure consistency between archival assets and new illustrations, I applied a sophisticated halftone pattern overlay across every environment. This 'visual glue' pulled varied artistic sources into a single, cohesive universe,
I directed the creation of hand-painted backgrounds designed to immerse players in a high-energy comic world. To ensure consistency between archival assets and new illustrations, I applied a sophisticated halftone pattern overlay across every environment. This 'visual glue' pulled varied artistic sources into a single, cohesive universe, bridging the gap between cityscapes and cosmic realms with a premium, illustrated finish.