Monopoly GO
Project Overview
As the Lead Senior Graphic Designer for Monopoly GO! Tabletop Edition, I spearheaded the visual translation of the world’s #1 mobile game into a tactile, fast-paced physical experience. My challenge was to bridge the gap between digital and tabletop by crafting original art that honored the legendary Monopoly heritage while capturing the vibrant, high-energy aesthetic of the Monopoly GO! app. From reimagining Bank Heists to designing the 3D landmark blocks, every element was built to feel like "the app come to life". This project was a "full circle" design milestone that earned my team and me the prestigious Heroes of the Realm award, Hasbro’s internal honor for exceptional innovation and excellence.
Project Gallery
Achievement
Heroes of the Realm Award!
As the Lead Graphic Designer for Monopoly GO!
Tabletop Edition, I spearheaded the visual translation of the world’s #1 mobile game into a tactile, fast-paced physical experience. My challenge was to bridge the gap between digital and tabletop by crafting original art that honored the legendary Monopoly heritage while capturing the vibrant, high-energy aesthetic
of the Monopoly GO! app.
From reimagining Bank Heists to designing the 3D landmark blocks, every element was built to feel like "the app come to life". This project was a "full circle" design milestone that earned my team and me the prestigious Heroes of the Realm award, Hasbro’s internal honor for exceptional innovation and excellence.
Project Highlights
Unique Packaging
Unique Packaging
Unique Packaging
I designed the Monopoly GO! Tabletop packaging to center on its all-in-one carrying case, exposing the four corners to mirror the iconic GO button from the app. This creates an instant visual bridge for mobile fans while showcasing the functional portability of the set. By framing the durable case, the design emphasizes a "ready-to-play" feel, Secure sleek and portable.
Mega Shutdown
Unique Packaging
Unique Packaging
This step-by-step graphic acts as a narrative progress bar, heightening tension as players approach the final impact. By translating a flashy digital animation into a kinetic 2D sequence, I ensured the "Mega" payoff felt just as satisfying in person as it does on screen.
Game Boards
Unique Packaging
Game Boards
One of the most complex design challenges was condensing the vast, ever-expanding world of the Monopoly GO! app into a set of four double-sided mini-boards. My goal was to ensure that while the gameplay became simultaneous and fast-paced, the visual "soul" of each digital world