Monopoly GO! Heroes of the Realm Winner
Project Overview
Monopoly GO! Tabletop Edition, I engineered the visual translation of the world’s #1 mobile game into a tactile, high-energy physical experience. My challenge was to bridge the gap between digital and tabletop by crafting original art that honored the legendary Monopoly heritage while capturing the vibrant aesthetic of the Monopoly GO! app.
Every element was engineered to make the app 'come to life' on the table. This project served as a career milestone, earning my team and me the prestigious Heroes of the Realm award—Hasbro’s highest internal honor for exceptional innovation and excellence.
Project Gallery
Industry Achievement
The Heroes of the Realm Recognition
This project culminated in my recognition with the Heroes of the Realm award—Wizards of the Coast and Hasbro’s most exclusive internal honor. Reserved for initiatives with transformative business impact, this award recognizes the successful bridge built between the Monopoly GO! digital ecosystem and the tabletop world.
As a token of this milestone, I was presented with a personalized, one-of-a-kind Magic: The Gathering card. Featuring custom art and my name as the credited designer, this accolade represents the pinnacle of my creative career at Hasbro and serves as a testament to the innovation behind the game’s design.
Project Highlights
Structural Innovation
Structural Innovation
Structural Innovation
Monopoly GO! packaging is center on its all-in-one carrying case, exposing the four corners to mirror the app’s iconic 'GO' button. This creates an instant visual bridge for mobile fans while showcasing the set's functional portability. By framing the durable case, the design emphasizes a 'ready-to-play' experience that is sleek, secure, and truly mobile.
Kinetic Design
Structural Innovation
Structural Innovation
To translate a flashy digital animation into a tabletop experience, I developed a kinetic 2D graphic sequence for the 'Mega Shutdown.' This step-by-step visual acts as a narrative progress bar, heightening tension as players approach the final impact and ensuring the 'Mega' payoff feels just as satisfying in person as it does on screen.
Multi-World Systems
Structural Innovation
Multi-World Systems
One of the most complex design challenges was condensing the vast, ever-expanding world of the Monopoly GO! app into a set of four double-sided mini-boards. My goal was to ensure that while the gameplay became simultaneous and fast-paced, the visual "soul" of each digital world