Monopoly – Indiana Jones Edition
Project Overview
Monopoly: Indiana Jones, I led the creative journey from initial concept to final production, transforming one of cinema's greatest adventure franchises into a premium tabletop experience. Working in close coordination with Lucasfilm, I managed the end-to-end process of gathering official references and securing art approvals to ensure every detail honored the Indy legacy.
My vision was to capture the cinematic essence of the films by celebrating fan-favorite moments through a distinct visual lens. I developed a 'Movie Poster' aesthetic that pays homage to the legendary illustrated style of the original posters, executed with a modern 'Illustrated Vector' twist. This approach provided a clean, bold look while maintaining the grit, adventure, and nostalgia of the source material.
Project Gallery
Game Board Branding
The Treasure Hunt
To truly immerse players in the world of Indiana Jones, I developed a 'Treasure Hunt' mechanic that transforms the board from a static surface into an active archaeological site. I designed the vintage map with designated 'prop locations' where physical golden artifacts—like the Golden Idol and Holy Grail—are strategically placed during play.
This required a precise integration of art and utility; the weathered parchment textures provide a high-contrast backdrop that makes these key objectives immediately identifiable. By layering this mechanic into the board’s visual narrative, I ensured that every move feels like a cinematic discovery, rewarding players with unique abilities that directly impact their path to victory.
Project Highlights
Art Direction
Visual Language
Visual Language
My vision for the cover was to channel the legendary aesthetic of the original Indiana Jones film posters. I directed a high-stakes cinematic collage that captures the franchise's most iconic moments. To honor the legacy of master illustrators like Drew Struzan, I directed the art to have a rich, painterly feel but executed it with a mode
My vision for the cover was to channel the legendary aesthetic of the original Indiana Jones film posters. I directed a high-stakes cinematic collage that captures the franchise's most iconic moments. To honor the legacy of master illustrators like Drew Struzan, I directed the art to have a rich, painterly feel but executed it with a modern vector twist. This approach maintained the warmth of a traditional movie poster while ensuring the lines remained crisp, bold, and optimized for premium retail packaging.
Visual Language
Visual Language
Visual Language
I developed a unique visual language for the title by transforming legacy assets into custom vector silhouettes. I curated original poster art and rare cinematic stills, meticulously reinterpreting them into stylized graphic anchors. This technique allowed me to blend 'old world' painterly textures with a sharp, modern feel. By strategica
I developed a unique visual language for the title by transforming legacy assets into custom vector silhouettes. I curated original poster art and rare cinematic stills, meticulously reinterpreting them into stylized graphic anchors. This technique allowed me to blend 'old world' painterly textures with a sharp, modern feel. By strategically layering these silhouettes, I created a sense of depth and motion that feels authentically 'Indy' yet distinctly contemporary for today’s collectors.
Brand Identity
Visual Language
Brand Identity
To ground the game in its 1930s adventure roots, I directed a visual identity centered on a vintage map aesthetic. I developed a custom weathered paper texture to serve as the foundational canvas, ensuring the entire game felt like a rediscovered artifact. This parchment-like finish provided a high-contrast surface for modern typography a
To ground the game in its 1930s adventure roots, I directed a visual identity centered on a vintage map aesthetic. I developed a custom weathered paper texture to serve as the foundational canvas, ensuring the entire game felt like a rediscovered artifact. This parchment-like finish provided a high-contrast surface for modern typography and vector art, successfully bridging the gap between old-world grit and premium contemporary design to honor the 'travel-log' spirit of the films.