Monopoly NBA
Project Overview
As the Lead Senior Graphic Designer for the Monopoly Prizm: NBA Edition, I lead the creative vision for a groundbreaking collaboration that merged the world of high-end sports card collecting with classic board game strategy. This wasn't just a standard edition; it was a true crossover collector’s program developed in close partnership with Panini, the NBA, and the NBPA.
I led the creative journey from concept to final production, engineering a gameplay experience where players can actually use their Panini Prizm cards within the game. To support this ecosystem, I designed the visual identity for the booster boxes to, creating a seamless brand language that allows fans to collect, trade, and grow their rosters both on and off the board.
Project Gallery
Project Highlights
Starter Cards
Character Development
Character Development
For the debut of Monopoly Prizm: NBA, I collaborated closely with Panini’s design team to develop the visual framework for the starter cards. This was a critical piece of the crossover, as these cards needed to mirror the premium look of authentic NBA Prizm trading cards while functioning seamlessly within the Monopoly ecosystem.
Character Development
Character Development
Character Development
For the Monopoly Prizm: NBA collaboration, I spearheaded the character development to officially bring Mr. Monopoly into the NBA universe. The goal was to give him his very own "Rookie Card," treating the iconic mascot with the same prestige as a top-tier draft pick. I developed a modernized version of Mr. Monopoly by drawing inspiration
For the Monopoly Prizm: NBA collaboration, I spearheaded the character development to officially bring Mr. Monopoly into the NBA universe. The goal was to give him his very own "Rookie Card," treating the iconic mascot with the same prestige as a top-tier draft pick. I developed a modernized version of Mr. Monopoly by drawing inspiration from the character's classic heritage line art and reinterpreting it through a high-energy, athletic lens.
Rare Insert Cards
Character Development
Rare Insert Cards
To drive the "collector's itch" for Monopoly Prizm: NBA, I designed a high stakes chase card art that mirrors the excitement of a real-life Panini card break. I developed the visual art for the elusive Mr. Monopoly "Rookie" parallels, ranging from the classic Silver Prizm to ultra-rare, numbered variations that become instant grails for collectors.