Dave Moccia Principal Creative Designer and Brand Architect
Dave Moccia Principal Creative Designer and Brand Architect
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      • BRAND IDENTITY
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      • ASSET DEVELOPMENT
      • CONCEPT DESIGN
    • CONTACT
GAME VAULT >

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  • ABOUT
  • AWARDS
  • WORK
    • BRAND IDENTITY
    • PACKAGING & RETAIL
    • PRINT UI & LAYOUT
    • ASSET DEVELOPMENT
    • CONCEPT DESIGN
  • CONTACT
GAME VAULT >

Monopoly – Lord of the Rings Edition

Monopoly Lord of the Rings board game contents including custom tokens, cards, and board art.

Project Overview

Monopoly: Lord of the Rings collector's edition, I led the creative vision from initial concept to final production. Building on the dark, cinematic aesthetic I established for my Game of Thrones Monopoly design, I crafted an immersive visual experience for this iconic tabletop game.


The board game artwork captures the epic scale of Middle-earth, utilizing a rich, moody color palette to reflect the high-stakes saga. Every element—from the weathered textures of the custom game board to the intricate iconography—was thoughtfully developed to guide players through a legendary journey. The final premium packaging and game art resonate as a high-quality collector's piece worthy of the Ring.

Project Gallery

Monopoly Lord of the Rings board game flat print production file front cover art by Dave Moccia.
Monopoly Lord of the Rings board game flat print production file back cover art.
Graphic design asset breakdown for Monopoly Lord of the Rings box cover art By Dave Moccia.
Logo design and creation breakdown for Monopoly Lord of the Rings tabletop game.
Complete graphic design layout for Monopoly Lord of the Rings custom game board.
Close up macro view of Monopoly Lord of the Rings premium game board artwork
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Project Highlights

Monopoly Lord of the Rings collector edition board game front cover artwork.

Immersed Story Telling

Immersed Story Telling

For the front-of-box packaging design, my goal was to encapsulate the epic journey of the Fellowship while ensuring the looming presence of the Eye of Sauron anchored the visual composition. After meticulously auditing the available film assets, I developed a rough concept that balanced the vast landscapes of Middle-earth with the dark, c

For the front-of-box packaging design, my goal was to encapsulate the epic journey of the Fellowship while ensuring the looming presence of the Eye of Sauron anchored the visual composition. After meticulously auditing the available film assets, I developed a rough concept that balanced the vast landscapes of Middle-earth with the dark, central threat of the Ring. The final box art serves as a powerful gateway to the game. It utilizes high-contrast lighting and a substantial, cinematic layout to reflect the gravity, premium quality, and grand scale of the saga.
 

Custom logo assets and graphic design details for Lord of the Rings Monopoly.

Brand Transformation

Immersed Story Telling

To elevate the product branding, I reimagined the iconic Monopoly logo to exist naturally within the world of Middle-earth. By meticulously blending stock imagery with official assets, I utilized advanced 3D rendering and Photoshop techniques to create a highly detailed, forged-gold finish.

This weathered, "found-object" aesthetic mirrors 

To elevate the product branding, I reimagined the iconic Monopoly logo to exist naturally within the world of Middle-earth. By meticulously blending stock imagery with official assets, I utilized advanced 3D rendering and Photoshop techniques to create a highly detailed, forged-gold finish.

This weathered, "found-object" aesthetic mirrors the legendary artifacts of the saga, providing a sense of weight and cinematic history. The premium brand identity serves as a critical visual anchor, carrying through to the board game's various components to ensure a cohesive and high-end collector's experience. 

Middle-earth center map navigation art on Lord of the Rings Monopoly board.

Systems Design

Systems Design

For the game board's centerpiece, I designed a sprawling, hand-drawn map that captures the gritty, ancient feel of Middle-earth. Moving away from a standard board layout, I focused on a weathered aesthetic that visually tracks the Fellowship’s journey from the Shire to Mount Doom. This custom map also introduced an innovative tabletop gam

For the game board's centerpiece, I designed a sprawling, hand-drawn map that captures the gritty, ancient feel of Middle-earth. Moving away from a standard board layout, I focused on a weathered aesthetic that visually tracks the Fellowship’s journey from the Shire to Mount Doom. This custom map also introduced an innovative tabletop game mechanic—a first for the franchise—integrating the fantasy geography directly into the player experience. By balancing high-detail cartography with functional UI/UX game design, I created a visual focal point that feels less like a traditional board game and more like an authentic artifact from the saga.
 

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