Monopoly NBA 2nd Edition
Project Overview
Creative leader with a proven track record of architecting high-stakes collaborations between global brands. Most recently recognized as a 2024 TAGIE Award Finalist for Most Innovative License of the Year for my work on Monopoly Prizm: NBA 2.0.
I specialize in bridging diverse brand identities—such as the iconic Monopoly board and the high-octane energy of the NBA—into cohesive, market-leading products. By directing design strategies and executing signature aesthetics like Panini’s 'Color Burst,' I ensure that every touchpoint of a brand's visual evolution meets the rigorous standards of professional sports collectability and gaming markets.
Project Gallery
Project Highlights
Starter Cards
Character Development
Character Development
For the Monopoly NBA 2.0 starter cards, I focused on strengthening the visual synergy between the two iconic brands. Building on the foundation of the 1.0 edition, I elevated the card design by integrating a more explicit 'Monopoly DNA.'A key refinement was the introduction of a custom, currency-inspired texture within the card borders. T
For the Monopoly NBA 2.0 starter cards, I focused on strengthening the visual synergy between the two iconic brands. Building on the foundation of the 1.0 edition, I elevated the card design by integrating a more explicit 'Monopoly DNA.'A key refinement was the introduction of a custom, currency-inspired texture within the card borders. This created a tactile, 'high-value' aesthetic that bridged the gap between premium sports collectibility and the classic legacy of Monopoly assets. This strategic branding update ensured the starter cards felt more premium and cohesive within the overall game ecosystem.
Character Development
Character Development
Character Development
For the Monopoly NBA 2.0 insert cards, I led the creative strategy to develop a worthy successor to the 1.0 'Rookie' Mr. Monopoly. Following an internal stakeholder vote, the iconic Scottie Dog was selected as the new face of the rookie class. I spearheaded the transformation of the classic token into a dynamic athlete, meticulously desig
For the Monopoly NBA 2.0 insert cards, I led the creative strategy to develop a worthy successor to the 1.0 'Rookie' Mr. Monopoly. Following an internal stakeholder vote, the iconic Scottie Dog was selected as the new face of the rookie class. I spearheaded the transformation of the classic token into a dynamic athlete, meticulously designing a basketball-playing Scottie that preserved the vintage line-work and charm of the original Monopoly heritage art. This development ensured the 2.0 inserts felt like a high-energy, natural evolution of the game’s collectible 'rookie' legacy
Money Blast
Character Development
Money Blast
For the 'Money Blast' rare insert cards, I developed a high-impact visual style that seamlessly fused Panini Prizm’s signature energy with Monopoly’s heritage. By meticulously color-matching the iconic palette of Monopoly currency to the Prizm 'Color Burst' effects, I created a fluid, integrated aesthetic where the two brands felt like a
For the 'Money Blast' rare insert cards, I developed a high-impact visual style that seamlessly fused Panini Prizm’s signature energy with Monopoly’s heritage. By meticulously color-matching the iconic palette of Monopoly currency to the Prizm 'Color Burst' effects, I created a fluid, integrated aesthetic where the two brands felt like a single, premium entity. This strategic design choice heightened the rarity and collectibility of the cards while reinforcing a stronger Monopoly identity throughout the game’s most sought-after assets."